Festive 2020: Spot light on 10 Fabulous Handmade Businesses

Festive 2020 saw ten handmade businesses come together to celebrate each other as well as the festivities happening across India. We, at Notjustashopper have been shining the light on handmade businesses for over five years and in Festive 2020, our first ever online popup event, we put all our energies into showcasing these brilliant businesses by writing about them on our website and doing live sessions with them on social media; essentially, doing a little song and dance about their fabulous work.

In case you missed the loud noise we made about them, here is a summary of our ten participants of the Festive 2020:

The Second Life – Founded by Raahul Khadaliya, The Second Life is an initiative by ABCD to promote the sustainable and alternative thinking for your day to day needs and choices. They create the stunning up-cycled products, journals, all kinds of cases, gift boxes, lightning and more. Read more about them here

The Second Life

Studio VAM Founded by Mrunmayee Namjoshi, Studio Vam specialises in handcrafted textile-based jewellery, that is inspired by effortless maximalism of the tribal cultures. From chokers, ear-rings, jhumkas, necklaces, ‘kamar-bandhs’ to hair accessories, they make it all. Read more about them here

Studio Vam

Razia Kunj –  Founded by Razia Kunj, this brand specialises in wearable art. Each piece of jewellery is handcrafted in various combinations of metal, wood and textile and, always tells a story of times gone by. Read about them here.

Razia Kunj

Tanzeb Chikankari Studios Founded by Nidhi Bala, Tanzeb specialises in exquisite Chikan embroidery on clothes and home accessories. Read about them here.


Rehabar HandloomGulrez Ansari and Nasir Ansari are handloom weavers from Maheshwar who have been carrying on the tradition of weaving from their grandparents’ time, way back from the 1950s. Read more about them here.

Rehabar Handloom

House of Noorie: Prerana Choudhury, founder of the brand, likes to refer to her brand as an experimental handloom venture working with indigenous communities of Assam. Read more about them here.

House of Noorie – Kopahee Collection from Majuli, Assam

Midori – Founded by Julie Deb (featured in government of India’s MSME handbook as one of the top 100 women in businesses in the MSME segment of India), Midori is creating the face masks, notebooks as well as Eri silk stoles, all with a focus on minimising wastage while creating. Read more about them here.


Design5 Studio: Founded by Molly, this brand creates functional art home decor by up-cycling discarded wood, that is made usable with the help of power tools and some hand painting. Read more about them here.

Design5 Studio

Umbara– Founded by Rama Narayanan, Umbara is an all women team that focusses on providing women sustainable livelihoods through the art of clothes making. Read more about them here.


Unishe April: Debasis Chowdhury along with his brother, Sanjay are handloom weavers from Navadwip, West Bengal. They weave the most exquisite Jamdanis and are part of the Balucheri revival project as well. Read more about them here.

Unishe April – Debasis Chowdhury

We would like to thank you, our lovely readers for joining us for these live sessions and especially for connecting and appreciating these young businesses.

We are now requesting you to please stay tuned for our next online popup; a week (26th Nov – 2nd Dec 2020) dedicated to businesses that take Well-Being seriously. Do you too?

Stay well, Stay calm…


Picture courtesy: respective brands



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