We grew up listening to ‘health is wealth’, ‘early to bed, early to rise, makes a man, healthy, wealthy and wise’ but then somewhere in the process of growing up, living a life surrounded by information explosion, streamed entertainment, gadgets and chaos, we began measuring
Festive 2020 saw ten handmade businesses come together to celebrate each other as well as the festivities happening across India. We, at Notjustashopper have been shining the light on handmade businesses for over five years and in Festive 2020, our first ever online popup event,
Unishe April was founded about fifteen years ago by handloom weavers, Debasis Chowdhury and his brother Sanjay in Navadwip, West Bengal. They weave exquisite Jamdanis and are reviving Balucheri as part of the Balucheri Revival Project for Viswa Bangla. The repertoire includes sarees, yardage, stoles
Design5 Studio is a creative outlet to Molly’s strong love of Art, Sustainability and Minimalism. For most of us, to balance these these three elements together would be no easy task, but Molly has got the balance right. Design5 Studio up-cycles rejected wooden objects and
Meet Rama Narayanan, founder of Umbara, an organisation dedicated to an inward facing business concept, where the integrity of the process by which clothing and clothing items are made is done with attention to sustainability, scalability, zero waste, recycling and up-cycling of goods. The concept
House of Noorie, founded by Prerana Choudhury is a storytelling & experimental handloom venture working with indigenous communities of Assam. Believing in economic & environmental sustainability through community-led interventions in the field of textile art & craft is the fundamental belief of this organisation. Their
Razia Kunj, an artisanal jewellery designer and an artist is the founder of her hugely popular brand. Deeply influenced by the art, culture, and architecture of India, Razia has always attempted to make art a part of the design. The large canvas held her in
Gulrez and Nasir Ansari are handloom weavers from Maheshwar who have been carrying on the tradition of weaving from their grandparents’ time, way back from the 1950s. “Through these looms, we spin countless dreams”, is what they say. Today, this weaver brand manage about fifty
Studio VAM, founded by Mrunmayee Namjoshi specialises in handcrafted textile-based jewellery, especially designed keeping the free-spirited woman in mind. The jewellery is inspired from the rich cultural heritage and aesthetics of India. Each piece of jewellery holds a story of the village it comes from
Nidhi Bala realised that imitations of the lustrous Chikankari were being made and sold at unfair prices both in India and abroad. This triggered her to take action to save the fading faces behind the art and thus was founded Tanzeb, an organisation supporting women artisans
