TheWeaversCo
Our Story
With an aim to provide better connections and opportunities for the handloom weavers, spinners, dyers, printers and other associated artisans, we envisioned a platform for them to network professionally and to connect and collaborate directly with designers, boutiques, retailers and other buyers.
Egged on by the weaver and artisan community we work with, we started working towards our vision of supporting the weaver community – to make their voices heard, to increase their market awareness, to connect them with new markets so that they would stop being hidden ‘makers’ for others. The year 2019 saw the idea of the initiative we call TheWeaversCo being born.
Through this initiative, we hope there would be new connections and collaborations, as well as strengthening of the old.
THE IMPACT
Our Milestone
Started the Podcast, Vaarta
October 2019, marked the launch of our podcast, Vaarta, for the handloom weavers and textile artisans, sharing market knowledge with them
Digital literacy focus
Since January 2020, we have been actively involved in increasing digital literacy amongst the Vaarta community of handloom weavers and textile artists.
Connect and Collaborate
We have been encouraging and facilitating collaborations between the Vaarta community of handloom weavers and textile artisans and with buyers (retailers, designers, fashion college). So, far we have facilitated 85+ such collaborations, amounting to over ₹20 lacs of revenue for the Vaarta community.
Events and Workshops
Facilitating our Friday Chaiday events, wherein we bring experts to talk to our Vaarta community on a diverse fields such as design, law, accounting, sourcing and buyers.
Organising workshops by specialists such as photographers to better the much needed skills for online presence
